Radical Marketing: Stop telling the market–and start asking

How business managers are using Radical Marketing during turbulent times.

The “new normal” of today’s economy is forcing business leaders to find new ways to drive their companies forward. It’s time for something radically different, and marketing has a leading role. Torque, a Chicago-based marketing agency, is sharing thoughts and inspiration in a series of seminars on Radical Marketing – new ways to break from the media frenzy, new ways to go viral and new ways to get intimate. Our goal is to show the business world that it is now the job of marketing to help drive the business model.

Come hear how sharp marketers have taken over the boardroom and businesses. In short, they have moved to radical marketing.

Panelists

Release New Revenue Via Modern Licensing Strategies
Jeff Christensen relates how companies can wake the sleeping giant and tap new revenue streams hidden in their brands, while sidestepping the cost overhead normally associated with building a new business unit. Follow Jeff’s entrepreneurial story of business invention in his own career at Jim Beam and Wilson Sporting Goods, and how he has mastered the art of business and marketing judo, using other people’s momentum and leverage to form powerful business delivery models.

Beyond Crowd Sourcing
Kim Kleeman will talk about building a powerful business model around content strategies and content experts that you manage (rather than leave content to the whim of the online public). Kim will tell her story as an entrepreneur, how she built a textbook publishing machine using hundreds of subject writer experts nation-wide, then saw the business dissolve as state education budgets vanished. She has subsequently rebuilt her business to deliver scholastic quality and compelling content to businesses that realize the consumer and B2B world wants good information.

Bringing Startup Innovation to the Enterprise
Kit Mueller, entrepreneur, relates his experience in startup ventures and his methodology for bringing startup innovative practices to the enterprise. By doing this he injects nimbleness and innovation into large-scale business. Kit has pioneered digital and social media marketing practices, and sees marketing as a means to drive business rather than a tactical discipline. He has moderated many panels and discussions, covering everything from the legal implications of social media to Fortune 500 CMOs who build enterprise digital marketing.

Date:       May 25, 2010

Time:       6:00pm – 7:45pm (networking 5:30pm – 6:00pm / 8:00pm – 8:30pm)

Location: Metropolitan Club of Chicago / Willis Tower / 233 S Wacker Drive / Chicago, IL 60606

Room:     Michigan Room, 66^th floor

Details:    Light appetizers, cash bar

Sign up:   RSVP online by May 24, 2010

A Torque Marketing Panel Series